Shopify guides: plans, costs, SEO and how to choose

The questions people ask before they commit to Shopify: how it works, what it costs, when Shopify Plus pays off and how it compares with WooCommerce, plus the SEO checklist for a migration and how to choose the agency that runs it. Short answer first, then the detail, with prices and numbers we can source. If you are ready to move, the Shopify Launch Sprint has a fixed calendar and a public price.

7 articles

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SEO

Shopify 301 Redirects: The Five-Step Map and a Free CSV Template

How to build and check the Shopify 301 redirect map for a migration: five steps, what Shopify cannot redirect, where an AI agent helps, and a free CSV template in the import format.

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Comparison

Shopify vs WooCommerce: Five Decisions That Settle It (and When WooCommerce Wins)

Shopify vs WooCommerce is less about features and more about who maintains the store, what breaks, how fast you can change things, what growth costs and how easy it is to leave. It shows when each platform is the better choice.

Shopify Plus

Shopify Plus: When It Pays Off and How to Migrate

What Shopify Plus adds over the other plans, the signs a brand is ready for it, what changes when you migrate to Plus, and whether to move before or after the migration.

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Guide

How to Choose a Shopify Migration Agency: Five Provider Types and Nine Tests

A guide to choosing who migrates your store to Shopify: app, freelancer, generalist agency, Shopify Partner or specialist. Nine tests, first-call questions, red flags, and who the Shopify Launch Sprint is for.

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Costs

Shopify Migration Cost: What Drives the Price and How to Compare Quotes

What drives the cost of migrating to Shopify, which costs never appear in a quote, three ways to buy a migration and how to compare quotes line by line. With our public price.

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SEO

Website Migration SEO: The Shopify Checklist That Protects Your Rankings

A website migration SEO checklist built for Shopify: before launch, launch day and the 90 days after, with the redirect map, canonicals, hreflang and Search Console steps.

Guide

How Shopify Works: A Practitioner's Guide for Growing Brands (2026)

How Shopify actually works, what it costs, and whether it is worth it. Written by a Shopify Partner with 7+ years of eCommerce projects.