To migrate to Shopify means moving your online store (products, customers, orders, content and URLs) from your current platform to Shopify, while keeping what already works: your Google rankings, your customer data and your tracking. This guide is for founders and eCommerce managers who are deciding whether to move, or who have decided and want to know what actually happens, in what order, and where it goes wrong.
It is written by noprob agency, a team that migrates stores to Shopify. We explain the whole process, including the parts you can do yourself. The Sprint method is the same whatever the starting platform: same phases, same redirect map, same checks.
In this guide
- Which platforms people migrate from and what changes
- What actually gets migrated
- SEO and 301 redirects
- Tracking and data
- How long a migration takes
- Risks and how to avoid them
- What it costs
- The migration checklist
- Case studies: WooCommerce and a proprietary platform
- Platform guides and next steps
Which platforms do people migrate to Shopify from?
People migrate to Shopify from every major platform, and the largest single source is WooCommerce. According to Store Leads, 27,247 merchants moved to Shopify from other platforms in the 90 days to 9 October 2026, about 300 a day, and 9,204 of them came from WooCommerce. That is a gross flow: in the same period Shopify also lost 17,922 stores, so the net gain is 9,325.
What changes depends on where you start:
- WooCommerce: products, orders and customers live in the WordPress database, and many features come from plugins. Each plugin needs a Shopify app or native feature as a replacement, or has to be dropped. The blog usually lives in WordPress too and has to be moved or kept. Hands-on guide: WooCommerce to Shopify migration. The case: Supplement DTC Nazzi.
- Magento / Adobe Commerce: typically large catalogs, many attributes, custom modules and B2B rules. Most of the work is mapping attributes and custom logic to Shopify’s data model (metafields, apps or dedicated code). Deep dive: Magento to Shopify migration.
- PrestaShop: features are handled by modules, often with several languages or shops. Catalog cleanup, module mapping and the URL structure per language matter most. Deep dive: PrestaShop to Shopify migration.
- Wix and Squarespace: closed platforms with narrower export options than self-hosted ones. Before you decide, check what you can export of products, customers, orders and blog. Comparisons: Wix or Shopify and Squarespace or Shopify.
- BigCommerce: a SaaS platform like Shopify. The work is mostly design, apps and URLs. Deep dive: BigCommerce to Shopify migration.
- Proprietary platforms: often tied to an ERP. The job is to rebuild the data flows (stock, prices, orders) between the ERP and Shopify, on top of moving the catalog. One example: the Cumini case.
The Sprint covers migration from WooCommerce, Magento, PrestaShop, BigCommerce, Wix, Squarespace, proprietary platforms and ERPs, with the same phases (audit, 301 redirect map, data migration, QA). Among our published case studies, two are at the end of this guide: WooCommerce (Supplement DTC Nazzi) and a proprietary platform tied to an ERP (Cumini). Each platform has its own dedicated guide above. The first step is always an audit of your store.
What actually gets migrated to Shopify?
Almost everything that is data can be moved, but each item has its own rules. These are the blocks to plan for:
- Products and variants: titles, descriptions, images, SKUs, prices, stock and options (size, color). Shopify handles variants as product options, with set limits (see Shopify’s documentation on variants), so products with many attributes have to be remodeled.
- Collections: manual or automated, with the rules that populate them.
- Customers: profiles and addresses can be imported (Shopify’s guide to importing customers), passwords cannot. Customers get an account activation email to set a new one, so it is worth warning them first.
- Order history: imported as history so reports and customer accounts stay complete. After the import you reconcile counts and totals against the old platform.
- Content and blog: pages, posts, images, categories and SEO metadata.
- URLs: they almost always change, which is why you need redirects (next section).
- Apps and integrations: payments, shipping, ERP, CRM, email marketing, reviews, subscriptions. Each one becomes a Shopify app, a native feature or a custom integration.
- Tracking: GA4, advertising pixels, cookie consent.
Shopify documents the basics in its migrating to Shopify help center, including import apps and the CSV file format. Read it before you scope the project.
How do you keep your SEO and set up 301 redirects?
You keep your SEO by giving every old URL a 301 redirect to its closest equivalent on Shopify, and by keeping titles, descriptions, headings and content close to what ranks today.
On Shopify the URL structure has fixed prefixes: /products/, /collections/, /pages/ and /blogs/. If your platform uses different patterns, almost every URL changes (for example a category at /shoes/ becomes /collections/shoes). That is why you need a redirect map, the step that most often decides how the migration goes on the SEO side:
- Collect the URLs: crawl the old site, then add the URLs that get traffic in Search Console and the ones with backlinks.
- Map one to one: every old URL goes to its equivalent new URL. If a page no longer exists, redirect to the closest category, not the homepage.
- Load them into Shopify: redirects are managed from the URL Redirects section of the admin, with CSV import.
- Check after launch: crawl the list of old URLs again, find the 404s and redirect chains, and fix them.
- Update Search Console: submit the new sitemap and monitor crawling and impressions for the following weeks.
Google’s Search Central guide on site moves with URL changes says the same: map old to new URLs, use permanent redirects and keep them as long as you can, ideally at least a year.
On Supplement DTC Nazzi (WooCommerce to Shopify) we ran this post-launch check on 215 archived WooCommerce URLs, and the 301 redirect CSV was handed over to import into Shopify. In Search Console, the 28 days to 9 October 2026 show clicks 41% above the 28 days before go-live, and clicks at 2.7x and impressions at 4.0x the same 28 days of 2025. During a migration rankings move for a few weeks, and the redirect map decides how much they recover.
The full step-by-step is in our Shopify migration SEO checklist.
How do you handle tracking and data?
Rebuild tracking before launch, not after, because every day without correct data is a day you cannot compare with before.
- GA4: purchase events (view item, add to cart, begin checkout, purchase) have to be mapped to Shopify’s customer events. If you can, keep the same GA4 property so your history continues.
- Advertising pixels and conversions: reconnect them and check that purchase values arrive correctly.
- Server-side tracking: reduces the data lost to browsers and blockers and makes conversions more reliable.
- Cookie consent: banner and Consent Mode need to be set up properly from day one, especially if you sell in Europe.
How long does a Shopify migration take?
A Shopify migration takes from a few weeks to several months, depending on catalog size, the number of integrations and how much of the design you rebuild. The phases are almost always the same:
- Audit and scope: platform, apps, URLs, data and integrations to bring over.
- Data import and reconciliation: products, customers, orders, with a check on totals.
- Design and store: replicating or redesigning the pages.
- Integrations and apps: payments, shipping, ERP, email.
- SEO: redirect map, metadata, sitemap.
- Tracking: GA4, pixels, server-side, consent.
- Testing: checkout, payments, shipping, taxes, discount codes, emails, on several devices.
- Go-live: DNS switch, redirects live, sitemap submitted.
- Post-launch monitoring: Search Console, 404 errors, conversions.
The Shopify Launch Sprint compresses this path into a fixed calendar: the store is ready on day 14, go-live happens between day 15 and 30 on the date you choose, and 90 days of support follow. It runs with a full team, our Custom AI System and one point of contact.
What are the risks of migrating to Shopify and how do you avoid them?
There are five main risks (downtime, lost rankings, lost or wrong data, a checkout that converts worse, and apps that stop working) and each has a known countermeasure.
- Downtime: build and test everything in a store that is not public, then switch the DNS at a quiet hour and keep the old site up until propagation is finished.
- Lost rankings: a complete redirect map, content and metadata kept, and Search Console monitored for the weeks after launch.
- Data: reconcile counts and totals of products, customers and orders, and keep a full export of the old platform as a backup.
- Checkout: test every payment method, shipping rule, tax, discount code and email on real devices before launch, then compare conversion.
- Apps and integrations: list every plugin and script on the old site and decide for each whether to replace or drop it. Test the ERP sync with real orders.
- The wrong day: avoid launching on a peak sales day, and prepare customers for the account activation email.
How much does it cost to migrate to Shopify?
A Shopify migration costs anything from a do-it-yourself import to a full agency project, and the price depends on catalog size, integrations, design work and the data to reconcile. The items that move the cost:
- number of products, variants and attributes to remodel
- integrations with ERP, CRM, logistics and payments
- how much of the design is replicated and how much redesigned
- languages, markets and currencies
- volume of URLs, redirects and content to move
- tracking and consent setup
On top of that come the Shopify subscription, apps and payment fees, which you should check on Shopify’s site. If you want the migration as a turnkey project, our Shopify migration services, with the Shopify Launch Sprint, have a public price by revenue: €5,800 under €2M, €8,800 between €2M and €20M, €12,800 above €20M, VAT excluded, in 4 installments.
What drives the price and how to compare quotes: Shopify migration cost. If you are choosing who does it: how to choose a Shopify migration agency.
The Shopify migration checklist
This checklist sums up the checks to run before, during and after the migration:
- Export and keep a full backup of the old platform.
- List the active apps, plugins, scripts and integrations.
- Crawl the old site and export the URLs with traffic and backlinks.
- Prepare the one-to-one redirect map.
- Import products, collections, customers and orders.
- Reconcile counts and totals of the imported data.
- Rebuild GA4, pixels, server-side tracking and cookie consent.
- Configure payments, shipping and taxes.
- Test checkout with real orders on several devices.
- Tell customers about the account activation.
- Switch the DNS, turn on the redirects and submit the sitemap.
- After launch, check 404s, redirect chains, conversions and Search Console.
Case studies: WooCommerce and a proprietary platform
Among our published case studies, two show the most common starting points: a WooCommerce store and a proprietary platform. The figures come from the clients’ dashboards and compare against the same period before.
Supplement DTC Nazzi: WooCommerce to Shopify
Migration built between May and June 2026, live on 19 July 2026. From go-live to 12 October 2026, against the same days of 2025: online sales +105%, orders +77%, average order value +16% and returning customers at 2.25x. Read the Supplement DTC Nazzi case study.
Cumini: proprietary platform to Shopify
Luxury multibrand fashion, on Shopify since 19 May 2025, before that on a proprietary platform tied to its management system. In the 12 months after, against the 12 before: net sales +67.7%, orders +49.4%, average order value +12.2%. The tracking score went from 31/100 to 92/100. Read the Cumini case study.
Platform guides and next steps
Every starting platform has its own hands-on guide. Pick the one you are coming from, or go to the comparisons, the costs and the SEO checklist:
- WooCommerce to Shopify migration
- Magento to Shopify migration
- PrestaShop to Shopify migration
- BigCommerce to Shopify migration
- Wix or Shopify: which to pick and how to move
- Squarespace or Shopify: which to pick and how to move
- Shopify migration SEO checklist
- Shopify migration cost
- How to choose a Shopify migration agency
The Shopify Launch Sprint moves your store to Shopify in 14 days with our Custom AI System: a fixed calendar, a public price and 4 written guarantees.
