Shopify migration cost is the sum of three things: the quote for the move, the monthly bill that starts after it, and what you lose if the move goes wrong. Most quotes show only the first. This article is about reading all three, and comparing quotes by what they cover, not by the total.
We are noprob agency and we sell the Shopify Launch Sprint, a migration with a public price, so we have a stake here. We publish no market price ranges, because a range built from very different stores is not a price. Our Shopify migration guide already lists what moves the cost: catalog size, integrations, design work, languages, redirects, tracking. This piece starts where that list stops. Whether to move at all is a different question, covered in Shopify vs WooCommerce.
How much does it cost to migrate to Shopify?
It costs what the scope costs, and no honest number exists before someone has looked at your store. A do-it-yourself import can cost only your time. A full project costs a fee. In between, freelancers, partial packages and agencies price different jobs under the same word, "migration".
So the useful question is not "how much" but "for what": break the work into lines, see what each one delivers, add the costs that sit outside the quote, then compare.
What are the eight lines of a migration quote?
A complete migration quote has eight lines: data, design, apps and integrations, redirects and SEO, tracking, QA, project management and post-launch support. If a line is missing, either it is included without being named, or it is not included and will cost you later. Ask which. For each line, here is what it is and what to ask.
- Data. Products, variants, images, customers, order history, discount codes, reviews. Ask for the output, not the activity: a reconciliation report that compares counts on the old platform with counts on Shopify and explains every difference. "Imported" is not "checked".
- Design and front end. The most elastic line. A 1:1 replica and a redesign are different jobs with different prices, and two quotes that both say "design" without saying which are not comparable. Ask whether the store is replicated or redesigned, and who owns the code afterwards.
- Apps and integrations. ERP, logistics, email, reviews, loyalty, payments. Each connection is work, and often a monthly app fee on top. Ask for the integrations one by one, and which are solved with an app and which are built.
- Redirects and SEO. Every old URL with traffic or links needs a 301 to a live page, plus titles, meta, structured data and a sitemap. Google’s documentation on site moves with URL changes is the reference. Ask how redirects are tested: by hand on a sample, or automatically on every URL. Our migration SEO checklist has the full list.
- Tracking. GA4, ad pixels, server-side tracking, consent. Some quotes leave it out, and it is the line that tells you afterwards whether the migration worked. On Cumini, the tracking audit went from 31/100 before the migration to 92/100 after it (case study). Ask what is verified and how.
- QA. Test orders from start to finish, several devices, payments, shipping rules, emails, the redirect test. Ask for the test list and who signs it off.
- Project management. The line people forget until nobody answers email. Ask for a named contact, a calendar, and what is needed from your team and when.
- Post-launch support. Real customers find bugs that staging never did. Ask how long it lasts, what it covers (bugs only, or changes and monitoring too) and who answers.
On the Nazzi store, we checked 215 archived WooCommerce URLs and delivered the CSV of 301 redirects. A quote that says "redirects included" without saying how many URLs, and how they are checked, tells you little.
Which costs are never in the quote?
Five costs sit outside almost every migration quote: the Shopify plan, monthly app fees, payment fees, your team’s time, and the cost of a migration that goes wrong. Budget for them before you compare totals.
- The Shopify plan. It recurs every month or year. Plans and prices change, so read them on Shopify’s pricing page the day you decide. We do not copy the figures here.
- Monthly app fees. Add them up app by app. An app installed for a small feature, then forgotten, is a recurring cost and often a drag on speed. Ask of each app in the quote: needed, replaceable, or built into the store?
- Payment fees. Shopify lists additional charges when you use a third-party payment provider instead of Shopify Payments, also on its pricing page. Ask your provider for its own rates too: the combined fees recur on every order.
- Your team’s time. Someone gives access, answers questions, reviews the staging store, approves go-live. It is the largest hidden cost of a do-it-yourself migration and the smallest with a fixed calendar and one point of contact.
- The cost of failure. If redirects are wrong, pages that ranked stop ranking. Google’s guidance on 301 redirects explains that a permanent redirect is how you tell Google a page has moved. If checkout breaks or the store goes offline at launch, orders stop. Neither shows up on an invoice, and both can be larger than the invoice.
Do the arithmetic on the last one: what would a week offline cost you, or a quarter of weaker rankings? The quote is usually the smaller risk, so the question is not only "how much" but "who pays if it fails".
What are the three ways to buy a migration?
You can do it yourself with tools, hire a freelancer, or buy a fixed-scope project from an agency; they differ less in price than in who carries the risk. None of them is tied to a platform: the eight lines are the same whether you leave WooCommerce, PrestaShop, Magento or a custom platform.
Do it yourself, with Shopify’s tools and apps
The cost is your time plus any app subscription. Shopify has its own product import, and migration apps exist for catalogs, customers and orders. It is reasonable for a small catalog, little organic traffic to protect, no integrations and someone with patience. The weak spot is everything a tool does not do: redirects, tracking, testing. Tools move data, not search history, and nobody but you is accountable for those lines.
A freelancer
A freelancer is a good fit when the scope is narrow and written, for example only the front end, or only data and redirects. You usually get a lower rate and direct access to the person doing the work. The risks are coordination, which falls on you, and availability: one person has one calendar. A good freelancer with a written scope beats a bad agency. The danger is never the freelancer, it is the unwritten scope.
An agency with a fixed scope
An agency sells a defined list of deliverables at one price, with a team working on the lines in parallel, and can put guarantees in writing. It costs the most up front. It is the right choice when downtime and lost rankings would cost more than the fee, or when integrations make the project hard to coordinate yourself. The weak spot is a "fixed" price with a vague scope and extras billed later: fixed price means nothing without a written scope. How to vet an agency is a separate job, covered in how to choose a Shopify migration agency.
How do you read a migration quote, and what should you ask?
Read a quote for what each line delivers, what it excludes and who pays if it fails, not for the total. Put every quote in the same grid and fill it in. Treat a vague answer to any row as a price you have not seen yet:
- Is the price fixed or an estimate? If it is hourly, who carries the overrun?
- What does each of the eight lines deliver, and how will you check it?
- What is excluded, and is each exclusion priced in advance? "Extras at a rate to be agreed" is an open quote.
- How is payment split? Payments tied to delivery are not the same as most of the fee upfront.
- What happens if the date slips, or the store is down at launch?
- What is guaranteed in writing about SEO and conversion?
- Who owns the code and the data afterwards?
- How long is support, and what does it cover?
- What does the quote assume you will do: access, approvals, content?
Two opinions. Price per product is the wrong unit: a large catalog of clean, similar products is less work than a smaller one with messy variants. And a quote much cheaper than the others is rarely missing a line by accident. Add the missing lines to every quote and the gap usually closes.
What does the Shopify Launch Sprint cost, and what is in it?
The Shopify Launch Sprint costs €5,800 for companies under €2M in revenue, €8,800 between €2M and €20M and €12,800 above €20M, VAT excluded, paid in four installments. Public prices are rare in this market (our observation, not a statistic), so we publish ours on the Sprint page and in our llms.txt: a price you can read before talking to anyone is the first thing you need to compare.
- Under €2M in revenue: €5,800, four installments of €1,450.
- Between €2M and €20M: €8,800, four installments of €2,200.
- Above €20M: €12,800, four installments of €3,200.
The first installment is paid at kickoff, the second at go-live, the third and fourth during the support months. We price by revenue because revenue and complexity tend to travel together. It is a proxy, and an imperfect one. Each tier has limits on products, languages and connected ERP; beyond them, fixed-price add-ons apply, and we tell you on a call before you sign. Never an open quote.
What the price covers, line by line
- Data: migration of products, customers and order history, with a Data Migration Report that reconciles every count.
- Design: a 1:1 replica of your store built with our Custom AI System, bugs fixed and our purchase-flow checklist applied. It is not a redesign.
- Apps and integrations: payments, shipping, email and the platforms you already use, set up.
- Redirects and SEO: a 1:1 Redirect Map tested automatically before and after go-live, plus on-site technical SEO.
- Tracking: a Tracking Spec, server-side tracking and consent mode.
- QA: the automated redirect test, end-to-end test orders on three devices, tracking validation.
- Project management: a 14-day calendar, one point of contact, and a go-live date you choose between day 15 and day 30.
- Support: 90 days of support, monitoring and improvement after go-live.
What it does not cover
The Shopify plan and the apps are paid directly to Shopify. Custom design and rebranding, advertising, email marketing and CRM, product photography, copywriting, translations, marketplaces, POS and complex B2B portals are done with dedicated partners after go-live. If you are already on Shopify and only want a restyling, this is not the right sprint.
The risk side: four written guarantees and 90 days of support
A guarantee is a price on risk: it tells you who pays if the lines above fail. Ours are measured by a results dashboard that you receive on day 1, and written on one page of the contract:
- Sprint: store ready on day 14 or we refund the first installment.
- SEO: organic traffic below the baseline 90 days after go-live, and we work for free until it comes back.
- Go-live: store offline at launch because of us, and we pay one installment.
- Checkout: checkout converting less than before at 90 days, and we optimize it for free until it beats it.
Hold your quote against these four. What does it say if the date slips, if rankings fall, if the store is down at launch?
One honesty note on platforms. The Sprint migrates from WooCommerce, PrestaShop, Magento, custom platforms and stores with an integrated ERP. Our real cases are two: Integratori DTC Nazzi, from WooCommerce, and Cumini, from a proprietary platform tied to the ERP. On Magento, PrestaShop, BigCommerce, Wix and Squarespace we have no case to show: there we rely on our process and each platform’s documentation.
The results on those pages (online sales up 105% in the first 85 days on Shopify for Nazzi, up 67.7% in the 12 months after the migration for Cumini) are what happened after the move, with other work alongside. They are not what the price promises. The price buys the four guarantees.
If you want to see where you would fall, apply on the Sprint page: we reply within 48 hours with your tier and the first available kickoff date.
The Shopify Launch Sprint moves your store to Shopify in 14 days with our Custom AI System: a fixed calendar, a public price and 4 written guarantees.
Antonio Manitta
Founder & eCommerce Manager at NoProb Agency
For over 7 years I have helped fashion, supplements, and DTC brands scale their eCommerce. I work in long-term partnership with three brands at a time, building stable systems that compound.
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