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Shopify, AI and eCommerce Guides

We write about three things: Shopify, AI and eCommerce, from migrating a store to getting found by AI assistants and growing it. Every guide comes from projects we run, and if you are about to migrate, start with the complete guide and the Shopify Launch Sprint.

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Guide

How to Migrate to Shopify: The Complete Guide

Everything that changes when you move to Shopify: platforms, data, SEO and 301 redirects, tracking, timeline, risks and cost, with real case studies.

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Migrate to Shopify

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One guide per platform: what moves, what gets rebuilt and what to redirect when you leave WooCommerce, Magento, PrestaShop, BigCommerce, Wix or Squarespace.

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Migration

Migrate to Shopify with AI Agents: What You Can Really Automate

Six phases of a Shopify migration, one by one: what an AI agent does, what a person decides, which pattern fits and which check proves it worked.

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Comparison

BigCommerce vs Shopify: Which to Choose, and When to Move

BigCommerce vs Shopify, decided with the official 2026 numbers: plan prices, transaction fees, the sales limits BigCommerce ties to its plans, B2B, multi-store and AI, with a verdict on when to stay and when to move.

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Migration

Migrate PrestaShop to Shopify: What Maps, What Does Not, and What to Redirect

What changes when you migrate PrestaShop to Shopify: combinations, groups, multistore and modules, the redirect map for PrestaShop URLs, and EU payments and invoicing. Here is the method we apply, step by step.

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Migration

Magento to Shopify Migration: Where Magento Does Not Map One to One

A Magento to Shopify migration is decided where Magento does not map one to one: product types, store views, customer groups, extensions and URL rewrites. The redirect map, the extension inventory and the Sprint calendar.

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Comparison

Squarespace or Shopify: When a Design-Led Site Stops Being Enough to Sell

Squarespace is design-led and site-first, Shopify is store-first. Seven questions show you have outgrown Squarespace, and this guide explains how to move to Shopify keeping the look and the URLs.

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Migration

How to Migrate WooCommerce to Shopify: A Hands-On Guide From a Real Store Move

What changes when you migrate WooCommerce to Shopify: where each object lands, what to do with plugins, the WordPress redirect map, and how a real supplement store did it.

Shopify guides

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How Shopify works, what a migration costs, when Shopify Plus pays off, the migration SEO checklist and how to choose an agency.

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SEO

Shopify 301 Redirects: The Five-Step Map and a Free CSV Template

How to build and check the Shopify 301 redirect map for a migration: five steps, what Shopify cannot redirect, where an AI agent helps, and a free CSV template in the import format.

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Comparison

Shopify vs WooCommerce: Five Decisions That Settle It (and When WooCommerce Wins)

Shopify vs WooCommerce is less about features and more about who maintains the store, what breaks, how fast you can change things, what growth costs and how easy it is to leave. It shows when each platform is the better choice.

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Shopify Plus

Shopify Plus: When It Pays Off and How to Migrate

What Shopify Plus adds over the other plans, the signs a brand is ready for it, what changes when you migrate to Plus, and whether to move before or after the migration.

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Guide

How to Choose a Shopify Migration Agency: Five Provider Types and Nine Tests

A guide to choosing who migrates your store to Shopify: app, freelancer, generalist agency, Shopify Partner or specialist. Nine tests, first-call questions, red flags, and who the Shopify Launch Sprint is for.

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Costs

Shopify Migration Cost: What Drives the Price and How to Compare Quotes

What drives the cost of migrating to Shopify, which costs never appear in a quote, three ways to buy a migration and how to compare quotes line by line. With our public price.

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SEO

Website Migration SEO: The Shopify Checklist That Protects Your Rankings

A website migration SEO checklist built for Shopify: before launch, launch day and the 90 days after, with the redirect map, canonicals, hreflang and Search Console steps.

AI agents

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AI agents on Shopify, from chatbots to MCP, Claude and Flow: what to hand to an agent and what to leave to a person.

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AI agents

AI Agents for Ecommerce: Is Your Shopify AI Agent a Chatbot, a Workflow or an Agent?

The criterion that separates a chatbot, a workflow and an AI agent on a Shopify store, five questions for any vendor, what makes sense to hand to an agent today and what does not, and the five patterns behind most agents.

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Guide

AI Agent Cost for Shopify: How to Build One, and When Not To

How to build an AI agent for a Shopify store: do you need one, what it takes (clean data, tools, instructions, evaluation), the four routes, what drives the cost with official model prices, and when a workflow is enough.

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Claude

Shopify Claude Code: Connector, MCP and How We Use Them

Claude and Claude Code on Shopify as three setups, checked against Anthropic’s and Shopify’s documentation as of 29 October 2026: the connector for your store, the AI Toolkit and MCP for building, and agents with a person approving each write.

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Claude

How to Integrate Claude Duet into Your Shopify eCommerce Store

Claude Duet is Anthropic’s new proactive agent. How to fit it into a Shopify eCommerce: the facts Anthropic published, the roles of Duet, Claude and Claude Code, what you approve yourself, and a weekly routine.

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MCP

Shopify MCP Explained: Which Server Does What for Your Store

Shopify MCP is not one server but a family. A plain-language map for merchants and eCommerce leads: the connector for your own store, the developer tools, the agent servers, what you need to connect them and the permissions to give.

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Automation

Shopify Flow Examples with AI: 10 Workflows You Can Copy

Ten Shopify Flow examples with the exact trigger and action names from Shopify’s documentation, three with an AI step, plus the rule for when a workflow is enough and when you need an agent.

eCommerce growth

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Conversion research and long-term strategy for brands that grow on Shopify.

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CRO

Shopify CRO in 2026: What the Research Actually Proves

Science-backed Shopify conversion rate optimization. Not opinions, not listicles: what peer-reviewed research in the Journal of Marketing and Marketing Science actually proves about converting ecommerce visitors.

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Strategy

eCommerce Growth Strategy: Why Long-Term Thinking Beats Trend Chasing

eCommerce brands that truly grow don't chase trends. They build a growth strategy that compounds over the long term: stable teams, solid technical foundations, real KPIs. What the data really says.