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Shopify SEO agency

Shopify SEO agency: search work built for your store

We are a Shopify SEO agency for eCommerce brands that already sell on Shopify. Our Shopify SEO services cover technical SEO, collections and product pages, blog content, visibility in AI answers, and redirects that protect your search traffic when you restructure, all measured in Google Search Console. There is no package and no price list: we look at your store first and define the work together on a call.

Why Shopify SEO is its own job

Shopify fixes part of your site structure for you, and that changes what SEO work is worth doing. Some things you cannot change, so the effort goes where you can. The Shopify SEO documentation describes the platform side. This is what we check in a Shopify store.

Fixed URL paths

Product pages live under /products/ and collections under /collections/ in every Shopify store, and the prefix is not editable.

We work on what you control: clear handles, a collection structure that matches how people search, and a 301 redirect whenever a handle changes.

One product, several paths

A product can be reached from its own page and from the collection it sits in, so the same page can exist under two addresses. Themes from the Shopify Theme Store handle the canonical tags on their own.

On custom templates and customized designs we check that the canonical tags work and that internal links use the main URL, so Google reads one page, not two.

Variants

Sizes and colors share one product page, so a single page has to carry everything people search for across all variants.

We write the product page for the searches around the whole product, and we keep variant names clean and consistent.

Apps and speed

Apps can add scripts to your storefront, and each one has a loading cost.

We list what loads on your pages, remove what is not earning its place, and keep the apps that do.

Sitemap and indexing

Shopify generates your sitemap.xml for you, so you do not build it by hand, and what ends up indexed depends on how the store is set up. The Shopify guide to the sitemap explains where to find it.

We check in Search Console which pages are indexed and make sure the pages that sell are the ones listed.

Shopify SEO services: what the work covers

Our Shopify SEO services cover five areas, and we pick the order from what your store needs most. You can start from one and add the others. Not on Shopify yet? Our Shopify migration service comes first.

01

Technical SEO on Shopify

The base that lets Google crawl, read and index your store correctly.

  • Page titles and meta descriptions, written per template and per page that matters
  • Structured data (schema) for products, collections and the blog
  • Sitemap and indexing checked in Search Console
  • Page speed and the apps that slow it down
  • Redirects and broken links
02

Collections and product pages

These are the pages that rank and sell, so they get the most careful work.

  • Collection pages built around the searches your customers actually make
  • Product descriptions, titles and images written for people first
  • Internal links between collections, products and the blog
  • Clean variant naming and one canonical address per product
03

Blog content with verified data

Articles that answer real questions in your category and bring people to your products.

  • Topics chosen from Search Console and from the questions your customers ask
  • Every figure traced to a source we link, never invented
  • Internal links from each article to the right collection or product
  • Articles updated when the facts change
04

Visibility in AI answers (GEO)

AI-driven traffic and orders to Shopify stores tripled year on year in the second quarter of 2026, according to Digital Commerce 360, which attributes it to Shopify’s president. So the store has to be easy for assistants to read and quote.

  • Pages that open with a direct, citable answer
  • Clear entities: brand, products, policies, shipping
  • An llms.txt file that points assistants to your key pages
  • The sitemap Shopify prepares for AI assistants (agentic discovery) checked and in place
05

Redirects, traffic protection and measurement

When you restructure collections, handles or templates inside Shopify, the redirect map decides how much of your search traffic carries over. Search Console is where we measure it. How we plan redirects is in our Shopify migration guide.

  • Map of old addresses to new ones, with 301 redirects
  • Check of the old addresses after the change
  • Search Console set up and watched before, during and after the change
  • Reports with percentages and the comparison period stated

How we work on your Shopify SEO

  1. 1

    We read your store and your data

    We start from Search Console and a crawl of the store: what is indexed, what ranks, which pages bring people in and which ones should.

  2. 2

    We fix the base first

    Indexing, redirects, titles, schema and speed come before new content. A good page on a weak base wastes effort.

  3. 3

    We work on the pages that sell

    Collections and product pages first, then the blog around them, with sources for every number.

  4. 4

    We prepare the store for AI answers

    Citable pages, clear entities and llms.txt, so assistants can find and quote your store.

  5. 5

    We measure and show it

    You get Search Console results as percentages, with the comparison period written next to each one, so you can check them yourself.

What happened in search on a store we moved to Shopify

Supplement DTC Nazzi is a store we migrated from WooCommerce to Shopify, with a carefully built 301 redirect map, and we measured the outcome in Google Search Console. This is what happened to its search results, as percentages, with the period stated.

Supplement DTC Nazzi (WooCommerce to Shopify), clicks from Google

2.7x the clicks of the same 28 days of 2025, and +41% against the 28 days before go-live (28 days to October 9, 2026).

Supplement DTC Nazzi (WooCommerce to Shopify), impressions and position

Impressions 4x the same 28 days of 2025. Average position improved by 21% against the 28 days before go-live (28 days to October 9, 2026).

Shopify SEO agency: questions we get asked

There is no price list, because the work depends on your store: its size, its state and what you want to work on first. We define scope and cost on a call, after we have seen your store.

We work on five areas: technical SEO, collections and product pages, blog content, visibility in AI answers, and traffic protection with Search Console measurement. We start from your data and pick the order together. You can begin with one area.

We commit to what we control: a defined plan, the changes made in your store, and results reported from Search Console with the comparison period written next to every figure.

With Google Search Console, which shows how your store performs in Google search. We report clicks, impressions and average position as percentage changes over a stated period, so you can compare them with your own data.

This service is for stores already on Shopify. If you still have to move, the Shopify Launch Sprint moves your store to Shopify in 14 days with our Custom AI System, and it protects your search traffic during the move. One of its 4 written guarantees reads: “Organic traffic below the baseline 90 days after go-live? We work for free until it comes back.” That guarantee belongs to the Sprint.

This page is focused SEO work on your Shopify store. The Data-Driven Team is a dedicated team that works across several functions of your store. Many brands start with SEO, and some add the team later.

A call to look at your store, read access to Google Search Console, and one person on your side who can approve changes. We handle the audit, the changes and the reporting.

Tell us which pages should be bringing you more search traffic

On the call we look at your Shopify store, tell you where the SEO work would start and agree the scope. No package and no template: a plan for your store.

Not on Shopify yet? See the Shopify Launch Sprint.