Sector: Neoprene and technical fabrics | B2B eCommerce
Project: AI migration of the online catalog
Live since: August 29, 2026
In short. We moved the DDglobal Store catalog from the old WordPress to a new site, with a migration done with AI. The site is now much faster to change and optimize, and in the first month sessions became 4 times the early year level.
- sessions in the first month after launch: 4 times the early year average
- average Google position: from 9.4 to 7.9
- catalog in Italian and English, readable by AI assistants too
The starting point
DDglobal Store sells neoprene, Yulex, trilaminates and technical fabrics to companies producing for diving, watersports, sailing, outdoor and fashion. The site is a B2B catalog: clients find the material, download the data sheet and contact sales.
On WordPress every change was slow and every optimization went through plugins and the theme. From January to July sessions stayed flat.
The AI migration
Instead of rebuilding everything by hand, we did the move with AI: same catalog, new structure, designed for people looking for a specific material. The new site has been live since August 29, 2026.
The biggest gain shows every day: changes and optimizations that used to need a technical intervention now happen right away. More speed means more tests, and more tests mean a site that keeps getting better.
- an organized catalog by product family and brand, with PDF data sheets
- Italian and English linked together, to be found abroad too
- a reserved price list with dedicated client access
- an llms.txt file: the site tells AI assistants who the company is and what it sells
The results
Eight months of flat line, then the jump. In the first month after launch sessions were 4 times the early year average, and on Google the average position went from 9.4 to 7.9.
What this case teaches
A migration is not only for those who sell with a cart. For a B2B company the website is the first salesperson: if it is fast to improve, organized and readable by Google and AI assistants, it works for you every day. With AI this step is within reach of every catalog.
Frequently asked questions
Can you do an AI migration for a B2B eCommerce without a cart?
Yes. DDglobal Store is a B2B catalog that brings clients to sales. We moved it from WordPress to a new site with an AI migration, live since August 29, 2026.
What changes after the migration?
Much faster changes and optimizations. For DDglobal Store, sessions in the first month were 4 times the early year average, with the average Google position going from 9.4 to 7.9.
Sources and method
Data updated on 13 October 2026
- Sessions: Google Analytics 4, ddglobalstore.com property, first month after launch against the January to July 2026 monthly average.
- Average position: Google Search Console, last 28 days against the 28 days before launch.
